Monday, April 12, 2010

The Benefits of Social Networking for Business

It’s Free

Why would a business create a Facebook page, or Tweet about a new project? Executives over the age of thirty might not understand this purpose, but the concept is actually quite simple. It’s free, it’s an advertising medium in which you have the full attention of current and potential clients.

It’s a numbers game
Social Networking allows your organization to create an online network that increases in size with little effort (although more effort certainly pays better dividends). People want to share information with their networks; if your organization offers valuable information your clients will pass it along. The results are new leads and relationships that cannot be obtained using any other advertising medium. The current culture shift is one that leverages communication, interaction, and collaboration. Social networking sites provide the ideal platform to build and grow these profound capabilities.

You get personal
Although social networking platforms are not quite a networking meeting, they are the next closest thing. In many ways they are even more effective. Instead of passing out business cards, you can create dialogue, and continue an on- going correspondence with individuals or groups. These conversations can be public or private based on the nature of the topic. Social networking also allows others to see the personal side of your business. By showing pictures, creating more relaxed content, or writing blogs with a humorous undertone, you can provide your network with a taste of your company’s personality. Most corporate websites do not show this side of their business for fear of looking unprofessional or disreputable.

It’s a culture change, not a fad
Social networking cannot be dismissed as a blip on the Internet radar – we are experiencing a culture change in its infancy. Companies who pioneered in accepting interaction, collaboration, and communication within thier company Intranets, saw better employees, products, productivity, leaders, and group participation. We are watching leaders grow, employees participate, and quiet cultures contribute.

It makes you cool
That’s right. You’ll be cool.

Better Google rankings
Google loves content, and if you are writing content related to your industry you’ll be bettering your chances to get ranked higher. A simple monthly blog adds twelve pages of industry related content to your website a year. I could provide many more examples of this principle, but I’m hoping you’ll call us to hear more.

It’s easy
We can get you set up with a social networking plan, manage your accounts, and provide reporting on the benefits it has created for your business. Call me at 410-750-6499, or visit my Facebook page!

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