Tuesday, February 3, 2009

Target Marketing for the Web

From the smallest online brochure, to the largest social networking website, indentifying a website's target market is a crucial part of your business plan. The most successfull websites put their effort into reaching a very specific target market, without ignoring the rest of their potential users.

What is a Target Market?

The traditionally accepted definition of a Target Market is "A specific group of consumers at which a company aims its products and services". Can these same time-honored business principles apply to today’s emerging web platform? Absolutely.

A target market for the web is your main audience, or a new group of visitors to drive to your website. If you know your target market up front, you will be able to tailor your internet marketing plan to maximize your return on investment, or ROI. In everyday terms, it’s “the most bang for your buck" methodology.

Categories to consider when defining your target market:
- Age Groups
- Genders
- Nationalities or Ethnicities
- Income Levels
- Married or Single
- Eduacation Levels
- Location
- Social groups
- Interests

After identifying the target market for your site, specific marketing tactics can be formed based. These are based on the users’ influences and behaviors as consumers. Not only will this save you time and money, but the results will speak for themselves.

Please contact DC Web Designers for more information regarding these critical strategies. 410-750-6499 www.dcwebdesigners.com